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Spanish jewellery brand Tous has introduced new pieces to its Hold Collection to celebrate Valentine’s Day. These are now available in airports worldwide.

The new jewellery designs feature heart and bear motifs, and also include two new pendants and leather cords. The extended collection encourages customers to mix and match their Tous jewellery.

An extra-small version of a heart pendant, accented with a perforated padlock and matching key, is one of the collection highlights. It comes in yellow gold, sterling silver, and rose gold vermeil decorated with spinels, rubies and turquoise.

The Tous Hold Collection was originally launched in 2018 and invites customers to personalise their jewellery designs. It features an innovative ring system, which clicks open to hold smaller charms and pendants inside.

According to the brand, the extended Hold Collection encourages customers to ‘go beyond the traditional concept of love being defined as a two-person relationship’ by encouraging them to ‘stay tender’ and celebrate Valentine’s Day with more people.

the Spanish jewellery brand is celebrating its centennial anniversary this 2020. In preparation for that milestone, it has launched a six-month long series of increasingly grand promotional campaigns and events, beginning in January and culminating on its anniversary date on 15 June.

Tous operates in 53 countries and has more than 700 stores. The company posted record sales of over €466 million (US$511 million) in 2018.



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